Enav Friedmann

Media

Press, radio, podcasts and television on advertising, gender bias, hiring and consumer behaviour. Hebrew-language items open in Hebrew.

Press

17 items
ScienMag Offended by a discriminatory ad? Science says you might still buy the product 2025Phys.org Discriminatory ads can paradoxically increase brand preference among targeted groups 2025Maariv Women have already taken combat roles — now the stereotype needs challenging 2024Ynet Israel has a serious watch scene, and it is not only for the rich 2023Tech12 Want to get hired in high-tech? It depends who reads your CV 2023
Mamon The show of the sixties Print feature, 2023
Mako The Strauss recall: the stock falls and the customers are worried 2022Mynet Black Friday in Be'er Sheva: how the city's malls prepare for the rush 2022The Times of Israel Virus stress driving both genders to smut, sauce and sweets 2020The Jerusalem Post Consumption of alcohol and chocolate jumps during the coronavirus pandemic 2020Israel21c How men and women cope with COVID 2020Yahoo News How men and women turned to different comforts under coronavirus stress 2020Walla Consumption patterns changed this year, and one figure stands out 2020Maariv Surprising study: what did people consume more of during lockdown? 2020Ynet Spring of the wineries: what do you drink, and where do you buy it? 2020The Marker A stove for women, a car for men: Britain ended advertising stereotypes 2019The Medical Physicians' use of instant messaging in clinical work 2019

Radio, podcasts and television

9 items
Kan Radio interview on advertising and consumer response 2025Galei Tzahal Radio interview on gender, manager identity and hiring in technology 2023
BGTV Radio Between stereotype and reality: cracks of light during war Radio interview, 2023
Bar-Ilan Podcast Gender marketing: is it worth marketing differently to men and women? 2022
Channel 12 News Interview on the COVID consumption research TV interview, 2021
NYU Radio A. Lavin Communications, on the COVID consumption research Radio interview, 2020
Three Who Know Radio interview with Dudu Erez on the COVID research Radio interview, 2020
Medabrim Israelit California and BGU Radio, on gender stereotypes 2020
106.2 FM Hi-tech in traffic jams: marketing for men and women Radio interview, 2019

Video

2 items
Coffee with a BGU Researcher Decision making and consumer behaviour, interview with David Berson 2019Science on the Bar Gender stereotypes in advertising, Bar-Ilan University 2018